The points earned and money deposited monthly determines the tier level. The first 3 tiers reward all players at Ladbrokes with different points awarded to money staked on single and multiple bets. The program consists of 4 different tiers starting from Bronze, Silver, Gold to Platinum. Ladbrokes offers qualifying customers the benefit of a VIP Programme that they can belong to and it is displayed on their website. There can be different criteria for gamblers to attain membership.
To attract this type of gambler there is often special treatment and perks that they qualify for and this can be special membership of Loyalty programmes, schemes or clubs. High Rollers can also be referred to as “Whales” and it can be viewed as a gambler who on a regular basis wager substantial sums of money.
